Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. While offset printing is a great way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital printing.